Media Theory and Target Audience

An acronym used when looking at target audience is 'GRASS'.
G-gender
R-race
A-age
S-socio-economic
S-status

This is 'demographic profiling'.

Our short sequence is likely to be aimed at men and women alike; as thought it is a thriller, it is centred around a relationship, and therefore applies to both genders. Race isn't specific, we generally aim to please everyone. We want to attract people in the 16-26 age range, as they are more likely to take an interest in a film about a relationship shrouded in mystery and tangled by mental illness and young love. Socio-economic status is essentially the class in which you belong according to your form of employment; our sequence would therefore be aimed at Group E; because this is where you have students and young people with little income.
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Psychographic profiling however has a different function; it looks at the needs of viewers which must be gratified through the product they buy/consume. Maslow's Hierarchy of needs talks about four groups in society, but they do not cover enough groups, and so our film isn't relevant to them. If it were necessary to apply our sequence to a group it would be 'Reformers'- these are the people who want the world to be a better place and so by into small-time films to support the more independent film industry and are interested in the alternatives to big name businesses.